While 91 percent of firms used content marketing in 2019, not all of them saw a positive return. You are not alone if you are dissatisfied with the traffic to your blog.
To be honest, some businesses just have unrealistic expectations, expecting every post to become viral. However, if you are still obtaining a handful of views after a few months of posting, it may be time to make some adjustments.
Meanwhile, the following list discusses some of the reasons why no one is reading your blog. If your traffic is little, you're probably making one of these errors.
What if you arrived at a digital marketing company's blogs page and realised they had published the world's finest post on cats?
You'd probably be shocked, regardless of your feelings toward them. After all, you came here to study marketing tactics, not how to groom your cat.
The heart of the issue is that if we started writing blog posts on random, inconsistent themes every week, we'd rapidly lose followers. And quite properly so!
If your blog traffic is suffering, the first thing you should do is ask yourself: Does the blog provide material that people truly desire on a regular, consistent basis? While an excellent post might bring attention to your site, it is not required.
“Focusing is about saying no.”
The days of writing a blog article in 15 minutes and ranking at the top of Google are long gone. With so many high-quality sources and content channels accessible today, readers aren't willing to put up with substandard material, and they don't have to.
If your blog's emphasis is on track, take a look at the quality of your material. Is your blog adding value, or are you simply repeating what readers can learn elsewhere? Would you subscribe to your blog, or would you dismiss it as a waste of time?
Poor quality blog posts might turn off customers, so offer your visitors something worthwhile to read! If you don't have the time to update every day, switch to a weekly or bi-weekly publication schedule. It is preferable to produce one high-quality item rather than ten embarrassingly low-quality ones.
Consider reviewing our fast guide to enhance the quality of your blog, or, if time is an issue, employ a freelance writer to create material for you. Just keep in mind that high-quality material does not come cheap. Paying a premium for one excellent blog per month is preferable to purchasing a low-cost article every day.
The time and money you invest in blogging will be well spent if you do it correctly. Content marketing is 62% less expensive than traditional marketing and generates almost three times as many leads. so you devote more time to fewer articles, create thought leadership material, and watch your audience increasing.
Do you recall when you would click on the top Google search result only to be met with a spammy blog article full of advertising and devoid of value? Back then, digital marketing meant cramming keywords into blog articles to fool search engines. Even if the content was utterly useless and unintelligible, the correct keyword techniques would propel it to the top of search results.
Fortunately, that is no longer the case. Search Engine Optimization (SEO) is, nevertheless, more crucial than ever. While social media techniques might provide a post with short-term traffic boosts, ranking high in search results will provide long-term, residual traffic.
Although it will take time, there are a few things you can do to enhance the SEO of your articles and blog entries.
Begin by including keyword terms into titles, subheadings, and content. When someone searches for "ways to boost my blog traffic," a title such as "10 Ways to Improve Your Blog Traffic" will generally rank better than a title such as "A Blogger's Journey Towards Discovery and Growth." The first title isn't as imaginative, but search engines recognise that it will benefit the reader. Create material for both humans and Google.
Use tools and plugins to help you monitor and enhance the SEO of your content. The Yoast SEO tool, which is suggested and utilised by hundreds of prominent bloggers, is a wonderful freemium product for WordPress users. The plugin analyses your keyword usage across titles, text, and pictures to enhance the odds of your content ranking high in search engines.
Following that, increase traffic to the blog article using social media, links on your own website, and links from other authority sites. People will naturally want to share high-quality material, but you may increase your visibility by contacting industry leaders and sharing your new blog article with them. If your website is valuable to their readers, they will almost certainly include it in one of their future blog articles.
Nobody cares about your business or product, which is a harsh but generally universal truth. Others may be indifferent about your new service or quick development while you are overjoyed. They're too focused on their own problems and expectations.
Too many blogs are filled with blatantly promotional information, indicating that the objective is to boost sales rather than to provide value to the consumer. Nobody will read a blog consisting of posts promoting their own products. People read blogs to learn new things or be entertained, not to see advertising.
“But isn't the objective of a blog to generate sales?”
Absolutely! Nonetheless, blogs are a long-term marketing strategy. Your blog articles should have a call to action, but it should not be "Buy, buy, buy!"
Instead, focus on giving useful and valuable information to your potential customers to avoid this. Following that, encourage them to sign up for your newsletter or to obtain a whitepaper with industry-specific information. If you have their email address, ask them if they have any questions about your product or would want to sample it for free or earn a discount.
In the great majority of situations, readers to your blog will never become customers. But that's OK with me. Continue to provide useful information to your readers, and they will share your articles with their networks, increasing your chances of being discovered by others.
With the rise of other content sources such as Twitter and Facebook, it is becoming less essential to create a new piece every day. Nonetheless, your devoted readers expect to hear from you on a frequent basis. As a consequence, content marketing should be viewed as part of a larger plan. If the goal of your blog is to bring readers down the funnel, consistent publishing should be part of your content strategy. Furthermore, your blog posts may provide us with a large amount of content for our other platforms.
It's easy for someone to forget that they subscribed to your blog if it hasn't been updated in three months. If a new email arrives suddenly, people may opt to ignore it or, in the worst-case scenario, mark it as spam.
This is a typical occurrence among content authors (especially those who are also small company entrepreneurs). They might create two or three pieces of content in a single week! However, after straining themselves with this onslaught of articles, they were unable to create anything new the next week.
If this happens to you, you may try scheduling a few items every week and saving the rest for future use in your editorial schedule. Your viewers will not be forgotten, and you will save time and worry by not having to provide a constant stream of information when it is just unrealistic.
There's a reason why 73% of organizations have someone overseeing their content strategy - it's a lot of effort! However, even a modest one-man operation may profit from effective content marketing. Commit to creating high-quality, targeted material that adds value on a continuous basis, share it with your network, and watch your readership increase.
You may expect a strong ROI over time if you employ blogging (rather than sales or advertising) methods for your blog.
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