New Association Functionality Added To Search Console

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Recently, Google announced that Search Console has an enhanced Association page within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.

Any current association is automatically carried over to the new Associations page. Associate your Search Console property with another Google service.

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What Is Association?

Association is a link between a Search Console property and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics property, a YouTube channel, or a Chrome Web Store account. The owner usually requests a Search Console association of the other entity to the Search Console property owner.

The effect of an association depends on the association type. For example, a Google Analytics Association shares your Search Console performance data with the associated Google Analytics property; an Android Play Store app association enables app indexing (when Google Search shows deep links into the associated app).

Read about association in your product documentation to learn about all the benefits of association.

Types Of Association

The following items can be associated with a Search Console property:

  • Google Analytics property
  • Chrome Web Store account
  • Android Play Store app
  • Google Ads account
  • YouTube channel
  • Google Assistant Actions Console project
  • Check the help page for association in the other service to see what happens if an association is created.

    Association Flow

    All association requests except for Google Analytics must be performed in the product that requests association with your site.

    Here is what happens:

    1. A property owner in another Google service requests association with your site. The request is made using the product interface for their service: for example, for a YouTube channel, the channel owner uses the YouTube Studio settings page. The requester requests association with your site's root URL.

    2. Search Console sends a notification of the request to all property owners of the corresponding Search Console property.

    3. The Search Console property owner gets the notification, and approves or denies the request in the Search Console Associations settings page. (If the requester and approver are the same Google account, the request is granted automatically, without any notification).

    A single Search Console property can be associated with multiple other entities (for example, could be associated with both a YouTube channel and an Android app).

    Request An Association

    You can request association with a Google Analytics property or with another service.

    Note that a Google Analytics property can be associated with only one Search Console property at a time, and vice-versa. If you no longer see a previously created Analytics association, it means that you or another site owner either removed it or overwrote the association with another.

    Approve Or Deny An Association Request

    If you've received an association request, decide if this is an account that you want to associate with your site. Review the permissions that an association grants to the other service. If you want the association, click Approve next to the request in the Pending Requests table, otherwise click Deny. Approval requests that have not been approved or denied will remain active indefinitely in the Pending requests table.

    Remove An Association

    You can delete any association type at any time for your property.

    To delete an association within Search Console:

    1. You must be an owner of the Search Console property.

    2. Open the Associations settings page in Search Console.

    3. Find the association that you want to delete in the table.

    4. Select the more settings icon and click Remove association.

    To delete a Search Console association within the other service, use the other product's management console, similar to the way you request an association.

    About The Associations Settings Page

    The Associations settings page shows active and pending associations for all your sites. Active associations have been approved by you or another Search Console property owner. Pending requests are requests for association that have not yet been approved or denied by a Search Console property owner. When an association is removed, its history is lost.

    Associating your site with the following Google services can unlock more functionality for your site. Search Console supports the following association types:

  • Google Analytics property: View your Search Console data, such as organic search queries, in your Google Analytics property. Starting today, you can also link Search Console domain properties to Google Analytics and get better coverage of your organic search results. We recommend using this option as it can help you get a more complete picture in the Search Console reports in Google Analytics.
  • Google Ads account: View the paid and organic report in Google Ads.
  • YouTube channel: Link your videos to your associated website.
  • Play Console app: Use App Indexing.
  • Actions Console project: Verify your brand and enable cross-platform functionality.
  • Chrome Web Store account: Publish apps and extensions to the Chrome Web Store on behalf of your site.
  • Client Testimonials