Recently, Google announced that Search Console has an enhanced Association page within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.
Any current association is automatically carried over to the new Associations page. Associate your Search Console property with another Google service.
Association is a link between a Search Console property and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics property, a YouTube channel, or a Chrome Web Store account. The owner usually requests a Search Console association of the other entity to the Search Console property owner.
The effect of an association depends on the association type. For example, a Google Analytics Association shares your Search Console performance data with the associated Google Analytics property; an Android Play Store app association enables app indexing (when Google Search shows deep links into the associated app).
Read about association in your product documentation to learn about all the benefits of association.
The following items can be associated with a Search Console property:
Check the help page for association in the other service to see what happens if an association is created.
All association requests except for Google Analytics must be performed in the product that requests association with your site.
Here is what happens:
1. A property owner in another Google service requests association with your site. The request is made using the product interface for their service: for example, for a YouTube channel, the channel owner uses the YouTube Studio settings page. The requester requests association with your site's root URL.
2. Search Console sends a notification of the request to all property owners of the corresponding Search Console property.
3. The Search Console property owner gets the notification, and approves or denies the request in the Search Console Associations settings page. (If the requester and approver are the same Google account, the request is granted automatically, without any notification).
A single Search Console property can be associated with multiple other entities (for example, example.com could be associated with both a YouTube channel and an Android app).
You can request association with a Google Analytics property or with another service.
Note that a Google Analytics property can be associated with only one Search Console property at a time, and vice-versa. If you no longer see a previously created Analytics association, it means that you or another site owner either removed it or overwrote the association with another.
If you've received an association request, decide if this is an account that you want to associate with your site. Review the permissions that an association grants to the other service. If you want the association, click Approve next to the request in the Pending Requests table, otherwise click Deny. Approval requests that have not been approved or denied will remain active indefinitely in the Pending requests table.
You can delete any association type at any time for your property.
To delete an association within Search Console:
1. You must be an owner of the Search Console property.
2. Open the Associations settings page in Search Console.
3. Find the association that you want to delete in the table.
4. Select the more settings icon and click Remove association.
To delete a Search Console association within the other service, use the other product's management console, similar to the way you request an association.
The Associations settings page shows active and pending associations for all your sites. Active associations have been approved by you or another Search Console property owner. Pending requests are requests for association that have not yet been approved or denied by a Search Console property owner. When an association is removed, its history is lost.
Associating your site with the following Google services can unlock more functionality for your site. Search Console supports the following association types:
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