What is Organic SEO? How Can it be a Game-Changer for Your Business?

Most of us, whether we need an answer, a product or a service, we turn to the search engine. Google alone processes 8.5 billion searches a day. With such a high demand for quality information, search engines sort the most relevant results based on certain algorithms. As a result, we can see organic search results, the listings that appear in the SERPs. 

But do you know how these search results are arranged in a specific way whenever a user enters a query? Well, there are so many factors that determine which pages will appear in the SERPs. Organic SEO is one of them.

In this blog, we will discuss what organic SEO is, how it works, and how to use it to optimize your website, rank higher on Google and get in front of your target audience. So, let’s get started.

What is Organic SEO?

Organic search is all about relevance, authority and discoverability that offers higher rankings on the SERPs. Put simply, if you can provide valuable content that resonates with users’ needs, Google shows your page higher in the search results. These results are not bought or influenced by advertisers. These are the ones Google (or any other search engine) finds most relevant to the users’ queries. 

Thus, organic SEO or often called SEO pertains to strategies or methods to  improve ranking on the SERPs naturally. Since you don’t have to pay any advertising fee, organic SEO is the most cost-effective way to accelerate your brand's reputation online. Some of the strategies being used in organic SEO include web page optimization, backlink creation, writing high-quality content, meta tags, etc. 

Why is Organic SEO Important?

Organic SEO plays a crucial role in long-term online growth, helping you attain higher rankings in search engines without paying. This way, your potential, as well as existing customers, can easily discover your products and services. Below are some top reasons why organic SEO matters -

    • Spreads Word About Your Brand

Achieving a high ranking in organic search results significantly enhances brand visibility and awareness.

When users search for keywords related to your business, and your website appears in the SERPs, it improves your brand’s credibility.

Even if users do not click on your website initially, when they see your brand listed prominently across various search terms, it creates a lasting impression.

Consequently, at any stage of the buying journey, customers will recall your brand and consider your products and services.

    • Sustainable Growth For Your Business

Organic SEO provides sustainable long-term growth for a business.

Unlike paid advertisements, which stop driving traffic once the budget is exhausted, organic search provides long-term results.

Investing in Organic SEO services ensures continuous visibility in search engines. Even with minimal but consistent efforts, search rankings often remain stable for extended periods.

As a result, the traffic leads and sales generated from SEO continue to compound over time. Thus, organic SEO should be regarded as a fundamental growth channel for any business.

    • Sustained Lead Acquisition

Organic SEO is a cost-effective way to generate leads. Unlike paid search ads that require continuous budgets, organic rankings offer compounding returns on your initial SEO investment.

Once your website achieves high rankings, it continues to attract traffic and leads for months or even years. This makes organic SEO a smart and affordable strategy for driving lead generation.

How Does Organic SEO Work?

While a search engine’s role is to provide the users with the best results, organic SEO is done to make a website worth top search results. Here are some organic SEO techniques that work together to improve your website’s credibility so that it appears higher in the SERPs-

How well is your website optimized?

Web optimization begins with ensuring the technical accuracy of your website and enhancing its overall performance. After establishing your website's framework, it is crucial to optimize it for both mobile and desktop devices. This reduces issues related to poor user experience and device-specific errors.

Next, evaluate the ease of navigation for your website visitors. Ensure the site’s navigation is intuitive, links direct users correctly, and page speed is under 2-3 seconds.

These factors are essential for encouraging repeat visits and improving your ranking on search engine results pages (SERPs). Google Search Console offers various features and resources to help improve your website's quality, even if you don't have a web admin or SEO specialist on your team.

The search volume of the keywords in which you rank

The higher the search volume, the better your organic SEO results will be.

Optimize your blog posts and web pages with the right keywords to improve your ranking and attract more potential clients. You can use tools like Ubersuggest to identify opportunities to enhance your existing content by adding relevant keywords. Google Trends can help you understand the search volume for the keywords you want to target. Organic SEO Strategies to Boost Your Traffic

Research About Your Audience

Audience research involves investigating and understanding your target audience's needs and preferences. This information helps create content and marketing campaigns that attract and engage your audience. Here are some types of data you might uncover during audience research:

• Demographics: Age, gender, location
• Psychographics: Lifestyle, personality, values
• Behavioral Data: Past purchases, web browsing habits
• Attitude Data: Opinions, perceptions, attitudes

There are four main types of audience research, each using different methods:

Primary Research:

Gathered directly from sources through interviews, questionnaires, focus groups, and surveys.

Secondary Research:

Collected from existing sources like books, websites, and articles.

Qualitative Research:

Focuses on understanding human behavior and motivations through interviews, observations, and focus groups.

Quantitative Research:

Involves collecting and analyzing numerical data to identify patterns and relationships.

Compose high-quality content

Once you have chosen a list of keywords that will target your audience, the next step is to write content. In order to rank higher, the content should be informative and beneficial to the users. Further, to ensure consistent ranking, you must fulfill the following checklist on what the post needs to cover. A good outline includes the following:

• Your target keyword or phrase
• The points to be discussed, headings, and subheadings
• The target word length or count
• What should be covered in each section (provide context here)
• Requirements for on-page optimization

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Link the content internally

Although internal links aren’t as important as external backlinks for organic SEO success, they are still important. Internal links assist search engines in crawling your website, which is one of their most important functions. 

Links are used by Google and other search engine crawlers to navigate the internet. When crawling your website for indexing, good internal linking will show these crawlers which pages are most important and which pages are related to each other. Additionally, internal links help spread link equity throughout your site. 

So, internal links are vital, but how might you upgrade them to achieve organic search engine optimization success? 

Take a look at the user journey. By thinking carefully about the things a user might want to look at while they are on your site, you can put your attention on creating an amazing user experience. Your product pages, for instance, might have internal links to relevant blog posts.

Know which pages have the most impact. The majority of SEO tools have a feature that tells you which of your top pages have the most backlinks. Connect these pages to the pages that have very few backlinks yet are about a subject that is probably going to drive results for your business.

How Long Does Organic SEO Take?

SEO is an ongoing process, and you cannot expect overnight results. On average, it takes anywhere from 6 months to a year to see results from organic SEO. However, the timeline varies based on different factors, like how well-optimized your website was, how much time you invested in SEO, or how effective your SEO tactics are. 

Partner with Edifying Voyages

Organic traffic is critical to your success. If executed properly, your strategy can generate a consistent stream of traffic for many years. Most techniques for driving organic traffic hinge on a successful SEO strategy; that’s why it is crucial to invest in SEO.

So, if you want to unlock the full potential of your website and attract a steady stream of visitors, teaming up with an organic SEO agency is the way to go. Think of them as your trusty sidekick in the wild world of the web, helping you conquer the search engine.

We are Edifying Voyages, an offshore digital marketing agency with a focus on organic SEO and content marketing. Our expertise and established organic SEO strategies have helped many companies improve their online presence, resulting in a substantial increase in their web traffic.