SEO for Realtors: How to Grow Your Business Online

Nidhi Thakur

17 Jun , 2024

12 min


Table Of Contents

Homebuying methods have evolved dramatically over the years. Today, a substantial number of homebuyers go online to search for properties and connect with good real estate agents. As a result, both well-known real estate agencies and newer companies are focusing on boosting their online presence. So, as an agent, how can you ensure your website stands out in search engine results? The key is to work with a reliable SEO  company for realtors!

Search Engine Optimization (SEO) involves several tactics aimed at enhancing your brand’s visibility and attracting a broader audience. The best part? There's no need for cold calling or costly ads to generate buyer leads. With a solid SEO strategy, your website can rank on the first page of search engine results, bringing in a consistent flow of organic leads.

We at Edifying Voyages provide top-notch SEO services for real estate realtors who are looking to reach qualified prospects online and grow their business. From keyword research to SEO reporting and everything in between, we offer comprehensive SEO services for businesses of every size.

What is Real Estate SEO?

Search engine optimization (SEO) is the art of enhancing a website's presence on search engines like Google, Bing, and Yahoo.

In today's digital age, anyone searching for a real estate agency is most likely doing it online. This is why SEO is crucial for brokers and agents in the real estate industry. By boosting visibility for relevant keywords, real estate companies can significantly increase brand awareness.

Effective real estate SEO attracts new clients, both sellers and buyers, without the need for paid advertisements. Sounds amazing, right?

If you want to maximize your marketing budget and achieve a high return on investment, partnering with a real estate SEO company is a smart move.

Reach out to us online to learn more about our comprehensive real estate SEO services.

What are the Benefits of SEO Company For Realtors?

SEO is a cornerstone of digital marketing for real estate. By utilizing relevant keywords and keeping your content current, you can climb search engine rankings and attract organic leads. Here are some key benefits of SEO for real estate agents:

More Traffic, More Conversions

SEO is a cost-effective and dependable method for reaching your target audience. By focusing on both on-page and off-page techniques, you can draw the right visitors to your site. For instance, general keywords like “new housing projects” can improve search engine rankings but may not attract local traffic. However, using a more specific keyword like “new housing projects in Shalimar Bagh” will likely attract an audience interested in that location. Local SEO, with location-specific keywords, may not drive the highest number of clicks but will attract more relevant leads likely to contact you.

Boosts Brand Awareness

Incorporating local and niche-based keywords, creating content that addresses homebuyers' questions, integrating social media with your SEO strategy, and securing referral links will boost your website's ranking. This increased visibility will lead to more clicks and, consequently, more leads.

Increases Domain Authority

Domain authority (DA) measures how well your website performs against competitors in your industry. High-quality, SEO-optimized content is crucial for improving your DA. Additionally, eliminating toxic links, enhancing page speed, building new links, conducting on-page SEO audits, and sharing content on the right platforms all contribute to a higher DA.

Improves Your ROI

SEO is a cost-effective marketing technique that can significantly improve click-through rates (CTR) and lead conversions. An SEO-optimized website with high-quality content will appear in search results for most property-related queries, enhancing your brand visibility and attracting more potential clients, thereby improving your return on investment (ROI).

Get Competitive Advantage

In a competitive market, a well-optimized website gives you a distinct edge over other real estate agents who may not prioritize SEO. This advantage helps you stand out and attract a larger pool of potential clients.

Local Targeting

Using local SEO strategies, such as optimizing your website for location-specific keywords and establishing a presence on platforms like Google My Business, effectively targets and attracts potential customers in your community.

Fetch Long-Term Results

Unlike paid advertising, which only generates traffic as long as you pay for it, SEO offers enduring benefits. The organic traffic driven to your site by SEO can continue long after the initial work is done, providing a sustainable source of visitors and potential clients. As the real estate market evolves, SEO allows you to adapt by updating your keywords, content, and strategies, keeping you ahead of the competition.

Gain Data-Driven Insights

SEO tools and analytics provide crucial insights into your website’s performance, such as tracking keyword rankings, identifying traffic sources, and understanding user behavior. By analyzing this data, you can refine your SEO strategies and make informed decisions to optimize your website’s performance.

Rank High and Bring High-Quality Traffic to Your Website

At Edifying Voyages, we help you build a strong online presence so you don’t miss out on potential clients.


Best Practices of SEO For Real Estate Agents

Now that you have a clear understanding of what SEO for real estate entails and its significance for real estate agents, let's dive into some of the most effective techniques to boost traffic and improve conversion rates.

Conduct an SEO Audit

Before crafting an SEO strategy, it's crucial to evaluate your current standing on search engines and assess the performance of your pages. But why go through this intricate and time-consuming process?

  • Identify Opportunities: An SEO audit can reveal untapped opportunities.
  • Stay Updated: It helps you keep up with the latest SEO trends in the real estate market.
  • Assess Goals: You can evaluate goals and conversion rates, adjusting your strategies accordingly.
  • Identify Issues: SEO audits can uncover technical and on-page SEO issues, keyword gaps, competitor metrics, and more.

Keyword Research for Listings

While there are many factors in a successful SEO strategy, the keywords you choose are pivotal. To attract organic traffic and quality leads, optimize your website for keywords with local search intent

Create SEO-Optimized Content

After auditing your website and conducting keyword research, the next step is content creation. Follow the three C’s—Concise, Clear, Correct—when writing real estate content. Use the right keywords and write content that answers the reader’s query.

Focus on Local SEO

For real estate SEO, area-specific content is highly effective. Search engines aim to provide the most relevant information to users. If you sell properties in Surrey, for instance, publish content about local attractions, schools, hospitals, shopping complexes, restaurants, and entertainment hubs in and around Surrey.

Measure and Evaluate Metrics

Measuring and assessing SEO performance is essential. Start by tracking organic traffic with Google Analytics and evaluating backlink health. Additionally, examine metrics like bounce rate, click-through rate (CTR), average time spent on a page, impressions, clicks, and domain authority.

SEO Gets You Noticed Online, But SXO Gets You Results

SEO gets your website noticed online, but SXO ensures it translates into meaningful results by optimizing user experience for higher conversions. Read more to get detailed information.

SEO Gets You Noticed Online, But SXO Gets You Results

How Can We Help You Improve Your Online Presence With Our SEO Services for Realtors?

We understand the fierce competition in the real estate industry. Our mission is to equip real estate professionals and realtors with the strategies they need to secure top positions in Google search results and remain visible to home buyers.

Our SEO services for real estate agents offer the expertise, strategies, and resources needed to enhance online presence and surpass competitors. We implement comprehensive SEO workflows alongside other internet marketing strategies tailored to your business needs to deliver consistent results.

We operate as an extension of your marketing team. Our experienced consultants, real estate SEO experts, and digital marketers provide technical expertise and unwavering support from the inception of every SEO project through to the final deliverables.

Check Our Proven SEO Results For a Canada-Based Realtor

seo company for realtors

A Surrey-based real estate company specializing in realtor services approached us with a goal to boost its brand awareness and increase sales through SEO. By targeting the right keywords and creating a robust SEO strategy, our team was able to achieve top results in Google SERPs. Within a year, their organic search visits grew 5x, and they experienced a good number of online inquiries. This success demonstrated that SEO is a powerful tool for real estate companies to enhance brand visibility and differentiate themselves in a competitive market.

Real Estate SEO Services We Offer

Competitor Analysis

Competitor analysis involves comprehensive research into your local rivals. This analysis reveals what strategies are effective in your market and highlights any gaps, such as content or keywords your competitors use to rank. By identifying these opportunities, we help you capture a larger share of the market.

Keyword Research

Thorough keyword research ensures your SEO strategy targets the most relevant search terms in the real estate industry. By comparing the most searched real estate phrases with your website’s content, you can improve your search engine performance and visibility. We continuously conduct keyword research to identify the most relevant and high-traffic search phrases for your business.

Technical SEO

The technical performance of your real estate website is crucial for SEO success. Search engines favor websites that load quickly, are responsive, mobile-friendly, and free of broken links. Our comprehensive technical SEO review identifies areas for improvement, and we collaborate with your development team to implement necessary changes, ensuring your site performs optimally for search engines and users alike.

Content Strategy & Content Optimization

Content is a key ranking factor for real estate SEO. High-quality content showcases your industry expertise and builds trust with local home buyers and sellers. By strategically incorporating keywords and links, we optimize content for better search results. We can work with your in-house team or provide our own writers and editors to develop content that meets your SEO goals.

Link Building

A website’s trustworthiness is partly determined by the number and quality of external links pointing to it. Our expert team has established relationships with high-authority websites to secure valuable backlinks for your real estate pages. We provide strategic guidance to maximize the return on your investment in link building.

Outreach for Link Building

Acquiring high-quality backlinks requires effective outreach. Our team handles the entire process, from identifying potential link opportunities to content creation, optimization, and posting. We leverage our expertise and connections to secure beneficial links that enhance your real estate SEO.

Local SEO

Local SEO is vital for real estate businesses focused on local clients. A strong local SEO strategy, including optimizing your Google Business profile, enhances your online visibility in your target area. This localized approach ensures that potential clients in your vicinity find your business easily.

SEO Reporting

Effective SEO requires ongoing collaboration and transparency. At Edifying Voyages, we believe in frequent reporting and regular strategy revisions to ensure we continue meeting your real estate SEO goals. Our approach fosters a transparent partnership, making your team an integral part of our SEO and digital marketing efforts.

Grow Your Real-Estate Business With Us

We provide custom SEO services for real estate agents who envision outperforming their competitors and thrive online.


Real Estate SEO Process We Follow

As a trusted SEO company for realtors, we take a personalized approach to real estate SEO services, designed to elevate your business by addressing all key SEO ranking factors.


Our process begins with thorough research into your specific real estate market. We invest time in understanding you, your company, and your unique goals. By gaining insights into your local market, we can craft a tailored strategy that enhances your website's visibility in your target area.


The audit phase is crucial to our real estate SEO services. Before making any recommendations, we thoroughly analyze your website’s performance. An SEO audit covers all aspects of SEO, including on-page optimization, technical indicators, current search rankings, and competitor analysis. This comprehensive review helps us identify areas for improvement and opportunities for growth.

Build & Improve

Following the audit, we provide you with a detailed report and a list of actionable steps to improve your search engine rankings. These enhancements not only boost your SEO but also improve user experience, helping your real estate business attract more leads and convert visitors into clients. Now, let's get to work and take your online presence to new heights.


Implementing SEO for real estate may seem easy, but navigating through multiple metrics and strategies can be complex. Our seasoned team of experts is ready to elevate your real estate business to the next level. Curious about how we can help? Reach out to us for the best organic SEO services.


The cost of real estate SEO services varies widely based on several factors, such as a firm's current ranking in organic search results and the industry keywords they are targeting. The competitiveness of the market also influences the effort required to achieve desired rankings. Additionally, pricing can differ among various SEO companies and their methodologies. However, it is crucial to partner with a reliable SEO company for realtors that has industry-specific experience and can effectively increase your local market's organic traffic. Enhanced brand awareness and higher rankings can transform more visitors into potential clients, making SEO services a valuable investment. To get a clearer idea of the costs involved, consult with our team at Edifying Voyages.

Absolutely, SEO can generate high-quality leads. The advantage is that these leads are organic, meaning you don't incur a cost per lead. Furthermore, these potential clients are already in the buying cycle, actively considering buying or selling a home, which makes conversion more straightforward. By optimizing for the right keywords, you can attract these ready-to-act prospects effectively.

On-page SEO is designed to meet the needs of both users and search engine algorithms, making it particularly advantageous for real estate websites. Buyers and sellers often have numerous questions about the real estate process, highlighting the importance of on-page SEO. Your website can serve as an ideal platform to address these inquiries. Realtors can leverage on-page content to incorporate targeted local keywords, establishing themselves as trusted authorities within their communities.

SEO can significantly benefit real estate agents by increasing organic traffic. Unlike other digital marketing or social media strategies, SEO targets potential home buyers and sellers precisely when they're searching for an agent. By enhancing organic traffic, realtors can attract high-quality leads and achieve optimal results.

The timeline for an SEO campaign to see results depends on various factors, such as the keywords you aim to rank for and their competitiveness in the local market. Generally, it takes around six months to see significant improvements in your SEO rankings. For a more accurate estimate tailored to your specific goals, consult with one of our SEO team members today.