A guide to Google Ads to Boost Your Sales in 2023: 7 Tips that Work!
Google Ads is unarguably one the fastest ways to multiply your sales by 10x. Thanks to the highly targeted traffic that it drives to your website. Unlike other social media handles, like Facebook or YouTube, you don’t have to annoy the users by interrupting them and getting their attention. Now you might be excited to start your Google Ads campaign and make money. Right?
Before you jump on the bandwagon, you need to understand one thing: if you don’t know what exactly you are doing and why Google Ads can prove to be the fastest to lose money too! Not to mention the high Ad prices and cut-throat competition.
Then, how do brands make Google Ads work for them right every time? How do they place Ads that provide them with a huge return on their investment?
Don’t worry! As Google Ads experts, we’ll elaborate on everything you need to know in order to beat your competition on Google and make your Google Advertising campaign work for you.
Let’s jump right into it!
1. Determine Your Customers’ Demands
Any Google Ads strategy is incomplete without measuring demand. There is no point in doing search advertising if your target audience is not looking for the products & services you promote. Thus, it makes sense to measure the search volume of the keywords before you start your Google Ads campaign. Tools, like Google Keyword Planner, help you find out how often the audience is searching for your targeted keywords and strategize the bid estimates accordingly.
2. Competitor Analysis is the Key
The next big thing you need to do is competitor analysis. If you look around, you’ll likely find hundreds of thousands of businesses already running Google Ads campaigns successfully. If you don’t analyze your competitors’ plans, it will be challenging for you to find out what they are doing differently and how to surpass their efforts. Won’t it be wonderful if you keep a spy on your competitors’ data and craft your advertising plan better?
For example, there are several keyword spying tools in the market that help you find the keywords your competitors are targeting, the bidding strategies they are using, or the type of content they are sharing.
3. Don’t Ignore Negative Keywords
When it comes to Google Advertising, negative keywords have an important role to play. Negative keywords are keywords that you don’t want to rank for. When you target negative keywords, you exclude phrases or words that don’t relate to your products. This means you figure out keywords that don’t provide any value. Not only does it help you save money, but it also makes the searches more targeted. Eventually, it drives more targeted traffic to your website or eCommerce store.
4. Keyword Audit is Must
Duplicate keywords can impact your Quality Score (QS), which is a measure used by Google to give you a sense of how good your Ad is compared to other advertisers. When you bid on the same keywords twice, you compete with yourself. Not to mention that you will be wasting your money. Rather than bidding on similar keywords, devote some time to optimizing the existing keywords. Therefore, it auditing your keywords and excluding the duplicate ones is a must.
A Bonus Tip: Sometimes, bidding on duplicate keywords can bring value to your business. For example, bidding on exact keywords and placing them at different positions. Furthermore, you can target exact keywords and use different match types for them. Just make sure to have a strong bidding strategy.
5. Have a Solid USP
USP or Unique Solid Point is what sets your brand or business apart from the others. This is what gives your buyers or customers a reason to choose you over others. Customers nowadays don’t think twice to pay more in exchange for a good experience or a great customer journey. Think about what makes your brand unique, and give your customers something that encourages them to count on you again and again.
Below are a few things you can do-
- Put efforts into improving the user experience.
- Customer service is a key area that contributes to a strong USP.
- Address your customers’ pain points, listen to their concerns, or seek their advice.
- Come up with a valuable offer they can’t resist.
6. Create a Compelling Ad Copy
Craft an Ad copy that attracts potential customers. Focus on writing a catchy headline, along with a description that tells users about your product or offer. A well-written Ad can do wonders for your Google Advertising efforts; however, your landing page needs to be optimized, as well. Make sure that your landing page is relevant to the Ad. Include your offer, reviews, forum, a strong CTA, and targeted keywords.
7. Test, Analyze, and Repeat
The next strategy is to test the Google Ads campaign for a particular goal. You can create multiple Google Ad groups for different goals and check the results on Google Analytics.
Analyzing the Ad’s performance will help you determine what aligns with your goals and what will deliver you results.
And lastly, track your conversions. You don’t have to spend dollars on buying conversion tracking tools. Google Ads platform has a built-in tool that can do the job pretty well. Once you have tracked the conversions, repeat the process.
With these simple practices, you can ace your next Google Advertising campaign. So, what are you waiting for? Get started with using Google Ads to skyrocket your eCommerce business now! Looking for a Google Ads expert for assistance? We are here to help you out. As a leading advertising agency in Chandigarh, we can help you strategize an effective Google Advertising plan that will bring value to your business.